Many entrepreneurs are not so optimistic about the current state of the economy. They have reason to feel this way.
Many small businesses are feeling the hurt more than anything. In the Newsweek article cited,
the author speaks with an owner of a small promotional products business. He states that while Ben Bernanke seems to think the bottoming out period is ending, another is on the way.
"I can't see any reason why they'd come back soon," the man states about some of his clients. And why would they? At this time in American business, many retailers or businesses in general cannot afford to pay extra for promotional expenses. Often in business, when times are tough, marketing depts are the first places they make the cut. Advertising just gets too expensive. Corporate entities want to rely on customer loyalty to support their waning business.
The question is, when all you have is the one business you've built, what happens when your niche market can no longer afford to support you? Who fronts the bill? Where do you go in the end?
http://www.newsweek.com/id/196007/page/1
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