Many businesses are employing architects to create buildings that are practical, rather than over the top in recent years.
As some stated, Good Design is Good Business. Some recent designs were award winners, and were aesthetically rewarding, but regardless, served their purpose.
For example, for an office production company Haworth, the company had its original headquarters replaced with ones that reflected a home operating office.
The clear design served to demonstrate how their products functioned and served to compliment office spaces. Businessweek compiled a slideshow of innovative green and architectural design for major retailers that served to work for them, not against them.
http://www.businessweek.com/magazine/content/08_50/b4112072232768.htm?chan=innovation_architecture_architectural+showcase
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