Death of Magazines?

The regular cover prices of the magazines are typical: you're used to paying about $3-5 on a magazine of your choice, and with that comes all of what you wanted.

Although most of what exists inside magazines these days is advertising. Content is few and far between. Most people buy the magazines to flip through the textless print ads to look at the looks and product offerings being pushed at them by large retailers.


A journalism professor at the University of Mississippi states :"We don't value our content anymore," Husni says. "It was a crime to sell a subscription to Portfolio for $12 a year."

"The chances of, say, a half-million subscribers going bankrupt and canceling subscriptions is far less than 50 major advertisers going bankrupt or cutting their ad budgets," he says.

"Print isn't dead; paper is a 400-year-old technology," he says. "There's nothing wrong with it. Come here, folks. Let's think. We can come up with some ideas."


In order to stimulate the sales of magazines maybe upping the prices to subscriptions and filling them with totally relevant content would stimulate consumer interest again.

Apron*ology, a startup magazine relevant to collectors of vintage aprons and vintage kitchen accessories hopes this strategy will prevail in a time where people aren't consuming that much extra in the first place. Will the strategy work? Is it possible that this would become a trend with most popular publications?

That remains to be seen in the coming months when bottoming out is supposed to start looking up.

http://www.newsweek.com/id/195449